Catch up with our EU Insider monthly news review: bringing you the top EU news coverage of US and EU trade and investment relations.
It's that time of year once again, yes, we're talking about MEDICA 2013, the world's leading trade fair for medicine and medical technology.
Catch up with our EU Insider New Review each month. IBT Partners brings you that essential EU overview and links to much, much more!
Vince Cable acknowledged last week that an international website is essential for SMEs to grow their exports – whether they are B2C or B2B. And he is even willing to put money on the table, with up to £3,000 matched funding.
As the State of Pennsylvania’s Authorised Trade Representative (ATR) for France, IBT Partners attended the ‘Pennsylvania International Week 2013’ (PIW2013), to meet with companies there and discuss their European development.
With shipping accounting for 2.7% of global CO2 emissions (compared with less than 2% for aviation), scientists are always looking for new ways to balance the need to protect the environment with our ever-growing dependence on technology. Cue the MS Turanor PlanetSolar, riding in on 500m² of solar panels to save the day.
So your summer has zipped by and we hope you had a good one. Perhaps you were in Europe? Let us know... Now, welcome back to the coalface, as we bring you even more EU Insider info. Be assured that IBT Partners has been on the European Financial, Business and Economic Information case for you this Summer 2013.
Read all about it and check out our two new EU Insider additions for your business development here: Eurostats and FX.
Since the dawn of Google, there has been the struggle for search ranking. A fierce clash of websites clamouring for our attention, the battle of keyword stuffing and content farming still rages on today.It all boils down to finding a compromise between SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation), because everyone knows you can’t have both... Or can you? In reality, SEO and CRO can exist in perfect harmony, so perhaps it’s time for a ceasefire.
We’ve all heard the statistics, so we’re painfully aware of the importance of SEO. With over 90% of searchers admitting that they don’t venture past the first page of search engine results, a high ranking is critical. But it’s easy to become so engrossed in the perpetual pursuit of search engine stardom that we forget what’s important – converting leads to clients.CRO involves making the most out of each visitor to your site, and converting them into a client. The more they engage with your content, the more likely they are to buy into your brand, and Google gets this. So here’s the clincher: by optimising your site to make it easier for searchers to find exactly what they’re looking for, you’ll actually benefit your search ranking, not hinder it.
So it turns out that all this time we’ve been pitting them against each other, SEO and CRO actually go hand-in-hand when it comes to the ultimate web marketing strategy. And yet money injected into climbing the search rankings currently far outweighs investment in actual lead conversion. Thankfully though, it won’t take a site-shattering upheaval to get your CRO up to scratch.
Lurking beneath the triumphant march toward the TTIP (the Transatlantic Trade and Investment Partnership between the EU and the USA), formal negotiations for which began on 7th July, lies the somewhat less celebrated attempt at a trade agreement between the EU and Canada.
June 2013 is gone, gone, gone? Midsummer is behind us – how did that happen? Now what’s the big news here in Europe? Read on and discover our 'Europe - FYI European Financial, Business and Economic Information' for 06.2013.
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